Brand Identity
Alliance for Gender Diversity
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Piper Wolfe
Alliance for Gender Diversity, 2022
Logo and slogan designs
Through this series, my goal was to demonstrate my skills in relation to establishing a brand identity. In doing so, I have created multimedia items which promote a hypothetical non-profit: the Alliance for Gender Diversity. My central focus was the creation of an educational website, and the necessary accompanying assets. Other products of this portfolio include social media accounts and content, press releases, flyers logo design, and photography. Throughout this project, I have established a brand identity for a hypothetical non-profit in support of gender diversity education.
My materials set me apart because I have taken a complicated topic and used my visual communication skills in order to convey the idea appropriately and respectfully. I have also used my research background in order to provide educational resources within the website. Unexpected strategies have been integrated into this process due to my ability to incorporate hand drawn graphics using tablet programs.
Logo Design:
The design for this logo was hand illustrated with careful consideration for the implications of design, color and typography. The interconnected nature and encapsulation of the acronym symbolizes the joining of a community. The logo has been recreated in a few choice colors, but is primarily in neutral colors (black and white), because colors are highly symbolic within the LGBTQ+ community and certain color choices may come across as an exclusion of certain groups.
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Piper Wolfe
Gender Neutral Gender Reveal, 2022
Portrait photography
Piper Wolfe
Beyond the Binary, 2022
Portrait photography
Photography and Typography:
In capturing a couple celebrating a gender reveal, the aim of this project was to draw attention to the concept of celebrating biological sex. The saturation was removed from all the photos in order to make them greyscale. The lack of color disallows the viewer from detecting the sex of the baby. This supports the aim of the AGD by ushering the viewer to accept the antiquitous nature of gender reveals.
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Piper Wolfe
Alliance for Gender Diversity, 2022
Flier
Flier Design:
With the aim of a flier being to communicate the most important elements of an organizations, this piece shares the AGD mission statement, contact information, and necessary visual information.
Piper Wolfe
Gender Neutrality in Writing, 2022
Informational Poster
Informational Poster Design:
The aim of this design is to communicate a widely misunderstood concept in a way that is simple but sophisticated. While carrying over the typographic choices from the logo and other previous materials within the project, this poster maintains gender neutrality and includes visually pleasing graphic designs.
Alliance for Gender Diversity Website
Homepage
Alliance for Gender Diversity Website
Resources
Alliance for Gender Diversity Website
Shop
Website Design:
The website incorporated graphic and research-based elements in order to create an online presence for the AGD. The website is easy to navigate, and includes various resources and helpful information for those interested in gender diversity. The design emanates the same brand identity as the preceding materials due to the repeated design elements and phrasings.
Reminder: The contents of this website were created solely as means of conveying the hypothetical designs for an imagined non-profit.
Social Media Content:
Graphics were created using tablet and computer software which maintained brand identity and provided educational information to those interested in gender diversity. These graphics were created specifically to fit the dimensions of an Instagram post, and have adopted the now trending carousel technique. This technique involves posting multiple graphics which blend together seamlessly when a user swipes through them.
